Most of us turn to others for all kinds of specialized help; we hire an architect to redesign our house; a professional photographer when we need high-quality portraits; Small Business Enterprises routinely hire chartered accountants to ensure financial soundness; and of course, all top class sports people rely heavily on performance and fitness coaches.
Johnny Wilkinson, our rugby world cup hero, acknowledged as one of the greatest sportsmen in the world has any number of team coaches at club and international levels, plus an individual coach and a kicking coach. Why? How much better can he possibly expect to get?
Tiger Woods undoubtedly has as much golfing knowledge as his coach, and certainly more skill, yet he still wants input from someone who can see things he cannot. Someone firmly on his side, offering a different perspective. He doesn't need teaching 'how' to do it.
Similarly, more and more business people are turning to professional coaches for support, insight, strategies, tools and new skills to achieve the kind of personal and business success they seek.
A successful business person understands the value of someone impartial and independent to bounce thoughts and ideas off in confidence; who can see "what's important that I am not paying attention to at the moment?"; who asks questions they may overlook; who spots inconsistencies and gives honest feedback.
Professionals in sports know they need coaching to maintain their edge over the competition; business is no different. In fact the stakes can be much higher with entire companies rising or falling on the outcome. They also know the value of coaching is not just for when you start out or are inexperienced.
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